• Sansiri, Thailand's leading real estate brand, has launched the campaign “The Hidden Color Of You,” reflecting the brand's modern image through the perspectives of 10 emerging photographers with 10 unique housing and condominium projects.
  • Using “color” to tell stories through the perspectives of 10 new photographers with 10 Sansiri housing and condominium projects, showcasing distinct identities that are creatively expressed as artworks based on each photographer's concept.
  • Opening the first space for “new photographers” in the Photographer category, one of four categories selected from the “ARTIZEN” project, igniting and pushing them towards becoming the ultimate creators of the future.
  • An online gallery for the new generation who loves art via Instagram: @sansiripic

As a Design Leader, Sansiri is leveraging over 40 years of experience and expertise to unlock all possibilities, create opportunities, and promote new talent in the art and creative industries in Thailand, showcasing the latest works from selected new photographers in the Photographer category from the “ARTIZEN” project with the online gallery “The Hidden Color Of You.” Using “color” to narrate stories through the perspectives of 10 new photographers with 10 Sansiri housing and condominium projects.

The new campaign reflects the modern image of the Sansiri brand.

“The Hidden Color Of You,” hidden inspirations to showcase your true colors is a contemporary art campaign that Sansiri aims to elevate and reflect the modern image of the brand as a “leading real estate developer in Thailand that understands the new generation,” clearly expressed through the perspectives of photographic art under the diversity of 10 housing and condominium projects that are uniquely styled and align with modern trends, free from constraints and limitless.

Using “color” to narrate stories through photographs, conveying different emotions and atmospheres.

“The Hidden Color Of You,” hidden inspirations to showcase your true colors is Sansiri's intention to convey ideas by presenting different perspectives creatively, using “color” as a key element that enhances the completeness of the artwork, whether expressing emotions, feelings, or narrating various stories to create and enrich the meaning of design through the perspectives of 10 new photographers with 10 housing, townhome, and condominium projects from Sansiri, presenting a new perspective on living that reflects the meanings of colors and diversity of 10 colors, each representing different emotions and atmospheres of each project, interpreted in the unique style of each photographer, reflecting that every Sansiri project has its own uniqueness and hidden beauty waiting to be discovered by residents.

10 colors, 10 housing and condominium projects, showcasing distinct identities.

10 colors, 10 housing and condominium projects have been transformed into artworks based on each photographer's concept. Each project selected by Sansiri to be portrayed has its own unique identity, reflected through design, style, and created atmosphere. Some projects may emphasize luxury and modernity, while others may focus on warmth and nature, creating value and long-term living experiences and happiness.

·Saransiri Siwalee Project 2 White Tones - Captured through the lens of "Mr. Pao - Sukrit Pajjandutisit," the white color reflects simplicity, minimalism, stripping away unnecessary elements, focusing on the shape of the house design that harmonizes with the environment, with the triangular gable roof resembling mountains or pyramids surrounded by lush greenery.

·Sethasiri Watcharapol-Thepraks Project Purple Tone - Captured through the lens of "Mr. James - Panuruj Pongwasa," purple, historically associated with the elite, reflects luxury, elegance, and symbolizes wealth and richness, yet is filled with complex mystery, like the sky at dusk before darkness envelops, resembling a castle hidden in the mystery of the valley, yet stands out and majestic when discovered.

·XT Phayathai Project Blue Tone - Captured through the lens of "Mr. Mak - Chanakan Kamthongwijit," the blue tone evokes feelings of calmness and stability, even though the condominium stands tall in the city center, it still feels peaceful like home.

·THE BASE Height – Chiangmai Blue Tone - Captured through the lens of "Mr. Prem - Jirawat Tanprasert," blue provides a sense of calmness, blended with orange that evokes different emotions yet harmonizes well together, akin to life with diverse feelings and emotions; if one changes their perspective, they can find tranquility in chaos.

·Saransiri Tianthale 30 Green Tone - Captured through the lens of "Mr. Tang - Traipoom Jongpipatsuk," green is interpreted as tranquility and lushness, reflected through nature that surrounds and the traces of nature creeping into the house, evoking feelings of calmness and freshness.

·Anasiri Wongwaen-Lam Luk Ka Yellow Tone - Captured through the lens of "Mr. New - Phisit Panomupathum," yellow, the color of happiness, is interpreted in the form of a Japanese restaurant where people come to savor food and relieve stress, escaping from work and the chaos outside.

·NIA by Sansiri Orange Tone - Captured through the lens of "Mr. Bob - Thana Tharapit," orange reflects warmth, sitting between intensity and tranquility, akin to having a personal space to live freely, relaxing in a way that is true to oneself.

·Siri Place Bangna-Suvarnabhumi Red Tone - Captured through the lens of "Mr. Lao - Thanachot Thongrak," red is narrated through the concept of "Spirit of Daily Life," a daily life filled with passion, through the ambiance of a home that draws on New York style, creating a lively, exciting, and attractive atmosphere with positive energy.

·The Line Vibe Rainbow Tone - Captured through the lens of "Mr. Eit - Pongsathorn Boonto," the rainbow is a blend of various colors coming together harmoniously, reflecting a design that uses bright and vibrant colors, catering to the urban lifestyle that seeks relaxation while integrating diverse living experiences.

·Sethasiri Ratchaphruek - Sai 1 Black Tone - Captured through the lens of "Mr. Job - Siwakorn Jaroenyothin," black is absorbed into feelings, just as light is absorbed by darkness, reflecting an atmosphere where everything seems to stop moving.

Opening space for “new photographers” from the “ARTIZEN” project to showcase their works.

This can be seen as the first opportunity for “new photographers” in the Photographer category, which is one of four categories selected from “ARTIZEN,” under the concept of SANSIRI Lighting New Possibilities, a project organized by Sansiri to present a space of opportunity and spark creativity by collaborating with national designers and artists to find new creators through art in four categories: Illustrator, Photographer, Music Composer, and Product Designer, pushing them towards becoming the ultimate creators of the future. Starting with the Photographer category, bringing photographers to convey the images of projects and Sansiri's perspectives through their lenses and interpretations of various colors in their unique styles, which is an important inspiration for Sansiri to envision new design possibilities that are different.

A new community for art lovers through Instagram

In addition to opening space to support new photographers, “Sansiri” has also utilized Instagram as an Online Gallery where the new generation who loves art can view photographic artworks to inspire them. You can follow the works of all 10 photographers from “The Hidden Color Of You, hidden inspirations to showcase your true colors” on Instagram: @sansiripic.

Creating harmonious engagement between the brand, artists, and consumers.

Another commitment of “Sansiri,” a leading real estate developer in Thailand that understands the new generation, is to create campaigns that reflect the brand's image, beautifully conveying the style of each housing and condominium project in every dimension, while inspiring and providing new perspectives on living for consumers, reflected through photographic artworks from new photographers, alongside supporting and creating a community that opens space for new photographers to showcase their potential, creating harmonious engagement between the brand, artists, and consumers.